Our Story

Since opening the first store in 1986, eyeclarity has transformed into an independent optometrist delivering exceptional products and services. Our mission is to provide exceptional vision by fusing stylish aesthetics with cutting-edge innovation. Our eyewear collections are hand-picked each season to provide customers with leading design, expert craftsmanship, hi-tech performance materials and a range of styles from signature labels.

With over 29 years of eye health and retail experience, eyeclarity stylishly bridges the gap between healthcare and high-fashion. We want to help keep your vision sharp and look stylish. eyeclarity stores are fitted with the myeyes® kiosks to provide customers with a unique way of customising their own eyewear. Along with the interactive Lenslab®, our patients can experience leading Nikon lens technology and hi-tech lens treatments that help them to see and function better.

We believe that eyewear is the most important accessory in a person’s wardrobe and we help people make stylish choices to suit the way they live, work and play.

AWARDS FOR RETAIL INNOVATION

       2017 Finalist Retail Disrupter of The Year

2016 Melton Retail Business of The Year 

            2015 Pronto Software Australian Retailer Of The Year

  2014 Award Finalist For The ARA Australian Retail Awards

 2014 Powercor Melton Retail Business of the Year

 2013 Melton Business Excellence Leaders In Innovation Award

   2012 ARA eftpos Australian Independent Retailer of the Year

  2012 ARA eftpos Victorian Independent Retailer of the Year

  2012 Melton Business Excellence Award 
                             Finalist for Overall Business of the Year

 2011 Field Agent Australian Retail Innovator of the Year Award

 2011 eftpos Victorian Retailer of the Year Award

 2011 Hume City Council Small Business Innovation Award

 2011 Retail Business Hero appointed by The Victorian Government

 2011 BRW AMP Capital Retailer of Year Best Use of Technology

 2011 Melton Business Excellence Awards Finalist

 2010 Melton Business Excellence Award: Best Leisure, Health and Fitness Business

2009 Melton Business Excellence Award

 2008 QIC Finalist Retail Services

  2008 QIC Retailer of the Year Services 

 2008 Melton Business Excellence Award

 2007 Boutique Retailer of the Year Award
Australian Retailers Association

 2007 QIC Retailer of the Year Overall 
2007 QIC Retailer of the Year Services 
 2007 QIC Retailer of the Year Services 

 2006 QIC Retailer of the Year Overall 
 2006 QIC Retailer of the Year Services 
 2006 QIC Retailer of the Year Services